:: Educational Background
S1 Universitas Hasanuddin
S2 Universitas Hasanuddin
S3 Universitas Hasanuddin
:: Courses taught
Pemasaran Strategik
Pemasaran Global
Ekonomi Mikro
:: Area of specialization group
Manajemen Pemasaran
:: In Progress
2023 : Pengembangan Model New Market Entry Capability dengan Product Innovativiness, Brand Resonance dan Marketing Capability pada Industri Sawit Berkelanjutan.
2023 : Analisis Profil Konsumen Calon Pengguna Kendaraan bermotor Listrik berbasis Baterai (KBLBB)
:: Completed
2022 : SMEs and smartmanufacturing technology in South Sulawesi: a non market strategy approach
2020 : Encourage small business environmental sustainability performance by market orientation and environmental innovation
:: Dedication
2020 : Program Kemitraan Masyarakat Ekonomi Kreatif Usaha Mebel di Kecamatan Ujungloe, Kabupaten Bulukumba
2020 : Program Kemitraan Masyarakat (Pkm) Kelompok Usaha Perbengkelan Kecamatan Manggala Kota Makassar
:: Publication
2023 : Innovation of Digital Start Up Business Model with 4As Marketing Approach and its Application in Small and Medium Sized Enterprises in South Sulawesi
2023 : Marketing Capability, Business Model Innovation Quality and SMEs Growth Performance
2023 : Critical Success Factor dalam Adopsi E-Commerse di Makassar Sulawesi Selatan
2022 : Analisis Faktor penentu pelaku usaha menjual melalui situs jual beli online Bukalapak
2022 : Determining Customer Satisfaction on Telkomsel Card User in Belopa City, Luwu Regency
2022 : SMEs and smartmanufacturing technology in South Sulawesi: a non market strategy approach
2022 : Encourage small business environmental sustainability performance by market orientation and environmental innovation
2021 : Program Kemitraan Masyarakat Ekonomi Kreatif Usaha Mebel di Kecamatan Ujungloe, Kabupaten Bulukumba
2021 : Program Kemitraan Masyarakat (Pkm) Kelompok Usaha Perbengkelan Kecamatan Manggala Kota Makassar
:: Recognition